Bachelorette party

BRIDAL PARTY RULES

Half of these are jokes and half are genuine instructions, and the trick is that you cannot always tell which is which. “Hydrate occasionally” is advice. “No crying before mascara” is scheduling. “No one leaves the bride behind” is the only rule in the list that actually matters, and it is buried in the middle where the good ones usually are. The design puts its band on “Take the shot”, which reads as a toast, a photograph and a dare depending on the hour. Colour Block in magenta refuses to be tasteful about any of it — no rose gold, no script, no infantilising blush — which is the right call for a poster that will be photographed more than it is read.

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The words on this poster

BRIDAL PARTY RULES

  • Bride gets what bride wants
  • No sober speeches
  • Champagne counts as breakfast
  • What happens here stays off Facebook
  • No crying before mascara
  • Bad decisions make great stories
  • Dance like the ex is watching
  • Hydrate occasionally
  • Heels are temporary, photos are forever
  • No one leaves the bride behind
  • Flirt responsibly
  • Take the shot
  • Fix her crown, not her life
  • Love hard, party harder
  • Make it a night to remember

Set in Colour Block

One heavy face on a saturated ground, no ornament, and a single saying reversed into a band that runs off both edges.

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