Sports club

OUR TEAM VALUES

Most team posters are written for the good days. This one is not: “Heads up after a loss” and “Shake every hand” are instructions for the worst twenty minutes of a season. “Effort is not optional” is the line coaches point at, and the reason it works is that it is the only one on the list a player can fully control.

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The words on this poster

OUR TEAM VALUES

  • Play for the badge
  • Run for each other
  • Respect the referee
  • No excuses
  • Heads up after a loss
  • Shake every hand
  • Effort is not optional
  • Leave it on the pitch

Set in Midnight Rules

Inverted and dramatic. Cream type on near-black, hearts flanking the title.

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