Yoga studio
IN THIS STUDIO WE...
Every line is aimed at the thing that actually stops people practising: comparison. “Compare nothing”, “Rest without guilt”, “Arrive as you are” — none of them mention flexibility, strength or progress. It ends on “Take the calm with you”, which is the only line addressed to someone already leaving. Modern Scandinavian gives it the air the words are asking for.
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The words on this poster
IN THIS STUDIO WE...
- Arrive as you are
- Breathe first
- Leave the phone outside
- Compare nothing
- Rest without guilt
- Move with attention
- Thank your body
- Take the calm with you
Set in Modern Scandinavian
Restrained and airy. Elegant serif, muted accents, generous whitespace, almost no ornament.
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